News and Stories

The Mexican growing region is the primary source for avocados as harvesting is limited in California; the market is steadily rising due to strong demand. Desert vegetable supplies are abundant, but will tighten over the next three to six weeks as the season winds down. Markon Best Available (MBA) Strawberries are being shipped out of the Oxnard, California growing region due to recent rain.

Avocados

• Supplies of 60-count and smaller sizes are ample; some suppliers have limited availability of 48-count and larger fruit

• The market is steadily rising; demand is strong

• California quality is good: oil content is adequate and ripening time is average

• Mexican quality is also good: oil content is high and ripening time is minimal 

• Expect strong demand and high prices through the Easter holiday

Desert Region Prices

• Most commodity supplies out of the desert growing region are abundant

• Demand remains weak due to winter weather conditions in the Midwest, Northeast, and Southeast

• Weak tip, growth cracking, ribby texture, and mildew are occasional quality issues

• As the Arizona/California desert season winds down over the next three to six weeks, supplies will tighten

Strawberries

• Warmer-than-normal temperatures aided growth in the California growing regions, however cooler temperatures are expected to slow production soon

• The market is steady at low levels

• Markon First Crop Strawberries are available out of Coachella, California; quality is very good

• Despite sufficient supplies in Oxnard, water damage, light bruising, and soft texture are issues; MBA is being substituted

• Expect the market to increase next week as rain has delayed harvests in Coachella and Oxnard; supply levels are not expected to be affected

Please contact your Markon customer service representative for more information.

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