News and Stories

UPDATE: STRAWBERRY SUPPLIES

March 10, 2021

Markets are increasing; rain and cold weather are reducing supplies in the California growing regions. Seasonal harvesting is winding down in Mexico and Florida.

Oxnard/Santa Maria, California

  • Today’s weather forecast calls for .50”-.75” of rain today that will persist through tomorrow afternoon
  • Evening/morning low temperatures (in the 30◦-40◦ F range) will reduce supplies as well; fruit will take longer to reach color specifications
  • Stocks will tighten due to curtailed harvests
  • Quality is good; production crews are working hard to keep rain-damaged berries out of packs

Mexico

  • The season continues to wind down and is expected to end by mid-March
  • Quality is trending down and will continue to diminish over the next 7 to 10 days

Florida

  • The season will end in late March
  • Supplies will decrease week over week until that time
  • Variance in quality is creating a split market
  • Expect declining quality over the 7 to 10 days

Please contact your Markon customer service representative for more information.
 
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