News and Stories

UPDATE: Strawberries

January 04, 2018

Markon First Crop Strawberries are limited; Markon Best Available and packer label are being substituted as needed. Rain is forecast for California next week and Florida is experiencing unseasonably cold weather. Supplies are tightening; markets are poised to rise next week in all regions. Markon recommends moving orders to South Texas for best coverage and quality.

  • Oxnard is the primary growing region in California; Santa Maria will ramp up in February
    • Significant rainfall (over an inch) is forecast for Monday, January 8 and Tuesday, January 9
    • Prices will rise next week; supplies will be extremely limited in California next week
    • Quality and shelf-life will be heavily impacted by the rains
  • Mexican-grown strawberries crossing through South Texas are available
  • Quality and weather has been favorable in Central Mexico
  • Supplies are adequate, but prices are rising due to increased demand
  • Markon recommends moving orders to South Texas next week for best coverage
  • Stocks are tight
  • Harvesting has been very sporadic, reducing availability
  • The market is up
  • The season will run through late February/early March
  • Florida supplies have decreased due to recent rain and abnormally low temperatures
  • Expect higher prices and tight supplies for the next few weeks                                        

Please contact your Markon customer service representative for more information.

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