News and Stories

Markon First Crop (MFC) Strawberries are available out of Oxnard, California; Markon Best Available will be substituted as needed. Strong demand for the Easter holiday is pushing up prices. Warmer temperatures are expected this week in all California growing regions. Supplies are sufficient, but size will be slightly smaller, as berry color will deepen faster than normal due to the abnormally hot weather. Light bruising and soft texture will also be issues. 

Oxnard, California

• MFC Strawberries are available
• Berries are exhibiting uneven size and shape
• Berry counts range from 20 to 26 berries per 1-pound clamshell
• Warmer weather is expected this week
• Size will be small
• Light bruising and soft texture will be issues
• Berry color will deepen faster than normal
• The season will run through May, pending supply and availability

Santa Maria, California

• Supplies continue to increase
• Quality is good, but light bruising is an issue
• Warm weather this week will color berries quickly
• Berry counts range from 15 to 26 berries per 1-pound clamshell
• MFC Strawberries are expected to be shipped the week of April 6

Salinas/Watsonville, California

• Harvesting is several weeks ahead of schedule
• Supplies continue to increase; volume level supplies are expected by mid-April
• Berry counts range from 14 to 20 berries per 1-pound clamshell
• MFC Strawberries are expected to be shipped the week of May 4

Mexico and Florida

• Both seasons are winding down
• Production is diminishing
• Harvesting will continue through Easter

Please contact your Markon customer service representative for more information.

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