News and Stories

Markon First Crop (MFC) Strawberries are available out of Coachella, California; Markon Best Available (MBA) is being substituted in Oxnard, California. The Oxnard growing region received approximately 0.20” of rain this past Saturday which may lead to quality issues over the next several days. The weather in Coachella has been warm with no rain in the forecast; supplies are ample for Valentine’s Day demand. Markon recommends ordering from Coachella for the best availability and quality.

Coachella, California

• MFC Strawberries are available

• The region received no rain this past weekend

• Temperatures are in the mid- to upper 80s; supplies are increasing

• Quality is very good; texture is fairly firm to firm

Oxnard, California

• MBA Strawberries are available

• Light showers this past Saturday afternoon brought approximately 0.20” of rainfall

• Quality issues such as bruising, water damage, wind damage, and light decay may become issues over the next several days

• Supplies will decrease as crews cull plants to remove damaged fruit; quality is expected to improve by the second pick (later this week)

• More rain could develop next week, furthering quality issues

Mexico (Baja and Central Mexico)

• Supplies are fairly limited; demand is strong

• Yields are falling short of production estimates in some varieties due to recent weather challenges

• Bruising, soft texture, and small size are issues

Florida

• Supplies are limited due to strong East Coast demand

• Recent rain has led to some decay and very soft texture

• Most growers are only shipping to East Coast locations

Please contact your Markon customer service representative for more information.

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