News and Stories

Markon First Crop (MFC) Strawberries are available out of Coachella and Oxnard, California. Valentine’s Day demand is very strong in all regions. Prices are steady to slightly lower and will continue to ease as demand weakens over the next 7 to 10 days. Markon recommends ordering from California for the best quality and biggest size.

Coachella, California 

• MFC Strawberries are available 

• This week’s warmer weather will increase supplies significantly 

• Quality is very good 

o Texture is firm 

o Counts average 16 to 20 per 1-pound clamshell 

• Packer label long-stem strawberries are available; counts average 15 to 16 per 1-pound clamshell

Oxnard, California 

• MFC Strawberries are available; MBA is being substituted as necessary 

• Some lots are still recovering from recent weather challenges 

• Quality issues such as bruising, decay, water damage, and wind scarring are sporadic 

• Berry counts range from 18 to 22 per 1-pound clamshell 

• Packer label long-stem strawberries are available; counts average 12 to 16 per 1-pound clamshell 

Mexico (Baja and Central Mexico) 

• Supplies are limited; demand is strong 

• Quality is fairly good 

o Bruising and large calyxes are issues 

o Berry counts range from 22 to 26 per 1-pound clamshell 

• Some long-stem strawberries are available; berry counts are approximately 16 per 1-pound clamshell

Florida

• Although increasing daily, current supplies are fairly limited due to strong East Coast demand 

• Quality is good

 o Texture is fairly-firm to firm

o Berry counts range from 18 to 25 per 1-pound clamshell 

• Some long-stem strawberries are available; berry counts are approximately 16 per 1-pound clamshell 

Please contact your Markon customer service representative for more information. 

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