News and Stories

Strawberry demand remains strong; prices continue to rise. Strong markets are expected through the month of July.

Salinas/Watsonville

• Markon First Crop (MFC) Strawberries are available
• Early June’s abnormally high temperatures are negatively affecting July’s strawberry production
  • Hot weather has damaged the crop’s ability to mature at normal rates and reduced the volume each plant can produce
  • As plants are not maturing at their normal rate, fruit size will be smaller and more individual prices of fruit will be needed to fill clamshells
  • Despite these issues, quality remains strong

Santa Maria

• MFC Strawberries are available
• Stocks are tight; production is past peak levels
• Quality is good

Please contact your Markon customer service representative for more information.

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